ALL NEW PRIMED

GO PRIME YOUR MOJO
★★★★★

Perfect For Racing

On the bike in both 70.3 and Ironman races, I have used a concentrated bottle of the SFuels Race. Every time, nutritional performance is great with steady fuel and no gut issues.

Joshua
★★★★★

Mixes Well

I don't know how they did it but a product with MCT oils that mixes well in cold liquids is unheard of. I love the taste and energy I get during my training sessions!”

Jonathan
★★★★★

Amazing Bars

Absolutely love these Endurance Bars. It has the right amount of carbs, protein and fat and tastes delicious. Key for me is that they are made with real ingredients and no sugar.

Gianluca
★★★★★

Love it!

I add this to my coffee every morning to get the day started. I also add it to various meals for added healthy fats. It’s the perfect product to help balance out a meal!

Beth H.
★★★★★

Perfect Fuel!

This product is perfect for those days you need that little boost to help you recover. Think longer workouts, intense workouts etc. Only problem is...the taste is so good that I want to have it all the time! No strange chalky texture, smooth, delicious, incredible flavor.

Dave G.
★★★★★

These Products Will Change the Game!

Since transitioning to a low carb diet, I’ve struggled to find fuel for my long runs. With Sfuels my body feel amazing, the product is smooth, taste good, and easy on my stomach!

Michelle H.
★★★★★

Couldn't Be Happier!

Just completed a 70.3 distance race using the SFuels Race+ and could not be happier with the results. Great product, awesome taste and I find I can certainly go longer and give more when required.

John R.
★★★★★

The Way to Go!

Very pleased with this product. Being a low carb healthy fat athlete can decrease your options for training nutrition. This opens up a high quality product that tastes good and accomplishes the goal. If you are looking for the spike in performance and not your blood sugar this is the way to go!

Rebecca J.
FIND YOUR FUELFIND YOUR FUELFIND YOUR FUELFIND YOUR FUELFIND YOUR FUEL

Learn how to fuel your

ENDURANCE LIFESTYLE

The ultimate guide to make your endurance training and racing lifestyle go longer.

Learn More

WHAT'S TOP OF MIND AT SFUELS

Dr Dan Plews and SFuels talk new research on Fat Oxidation and Caffeine.

WHAT'S TOP OF MIND AT SFUELS

Matt Kerr - 3 Ironman/70.3 Wins in 2021 - Tweaks, Nutrition and 2022 Kona or Utah?

WHAT'S TOP OF MIND AT SFUELS

3 Diet Culrptis Impacting All-Day Fat-Oxidation

WHAT'S TOP OF MIND AT SFUELS

Top-End Performance on Low-Carb

WHAT'S TOP OF MIND AT SFUELS

The Numbers Behind Bonking

Meet our team of world renowned athletes

And learn more about why they use SFuels

Hayden Wilde

Triathlete -
Olympic Bronze Medalist
Super League Champion

Learn More

Zach Bitter

Ultramarathon Athlete & Coach -
Multiple 100 mile Track and
Treadmill World Records

Learn More

Dan Plews

Scientist, Triathlete & Coach -
IRONMAN® Kona Age
Group Record Holder

Learn More

RECENT RACE RESULTS

HAYDEN WILDE

Olympic Bronze

MATT KERR

1st AG - 70.3 Sunshine Coast

HAYDEN WILDE

Superleague London Winner

MATT KERR

Ironman New Zealand Age Group Course Record

KATRISHA BROWN

Ironman Texas - 70.3 PB

Keith O'Regan

70.3 Galveston - PB Bike

TK Melina

Dubai Grit Tri - AG Winner

Kane McCollum

Xterra Rotorua - AG Winner