OUR FOUNDERS
While training Leighton and Nicole found that the market for training drinks and bars was full of sugar, syrup and refined grains. "With my nutrition training and ultra endurance racing experience - I knew we could create something better. So after two plus years of product development, SFuels was born... "
OUR WORLD CLASS ATHLETES

HAYDEN WILDE
Olympic Bronze Medallist
Tokyo 2022

DR DAN PLEWS
IRONMAN® Kona Age
Group Record Holder

ZACH BITTER
Multiple 100 mile Track and
Treadmill World Records

MATT KERR
IRONMAN® New Zealand
Age Group Record Holder

NICOLE BITTER
Ultramarathon Course Record
Holder & Champion
