H O W  I T  A L L  S T A R T E D

SFuels

H O W  I T  A L L 
S T A R T E D

After completing my nutrition and naturopathic medicine studies in the 90s, and having competed in ultra endurance racing since my school years - I was shocked at what I found, when I trained my body to optimize for fat based fueling three problems remained constant for me:

1) muscle fatigue and tightness (glucose dependence)
2) anti-inflammatory use after long training days (inflammation) 
3) digestive issues (gut irritation)

 For some years, I thought this was uniquely me, but after studying the research on these problems, I found it shockingly common amongst endurance athletes, and increasingly prevalent in the ultra scene.

Then in the 2013 off-season I reduced my miles down by about 90%, and drastically reduced grains, sugar-bars, breads, pastas, rice, juices and sports drinks where ever possible - increased more quality fats and low GI carbs in my training diet. As I entered the racing season, I increased my weekly mileage and found my body had fueling flexibility (fat and carbs) with greater tolerance to endure all-day training sessions without the drammatic slowing from over-tight fatigued muscles.

I no longer needed anti-inflammatory meds after training, gut distress was gone, and recovery from long sessions was faster, compared to using simple carb drinks, gels and bars.

Going Longer

An objective for all endurance athletes. But how we train, eat and live now, will effect not only our performance today, but also our future wellbeing, and the longevity of our competitive ultra-endurance lifestyle.

For many athletes, the ultra-endurance lifestyle includes years of high-carb food during training and racing...and as research shows us, high-carb-sugars and  lifestyles, can trigger acute inflammation now, and be responsible for longer-term, more chronic health conditions. Endurance, it's about going long. Make your endurance lifestyle last, with SFuels.​

From Our Founder

After completing my nutrition and naturopathic medicine studies in the 90s, and having competed in ultra endurance racing since my school years - I was shocked at what I found, when I trained my body to optimize for fat based fueling three problems remained constant for me:
1) muscle fatigue and tightness (glucose dependence)
2) anti-inflammatory use after long training days (inflammation)
3) digestive issues (gut irritation)

For some years, I thought this was uniquely me, but after studying the research on these problems, I found it shockingly common amongst endurance athletes, and increasingly prevalent in the ultra scene.

Since 2013

Then in the 2013 off-season I reduced my miles down by about 90%, and drastically reduced grains, sugar-bars, breads, pastas, rice, juices and sports drinks where ever possible - increased more quality fats and low GI carbs in my training diet. As I entered the racing season, I increased my weekly mileage and found my body had fueling flexibility (fat and carbs) with greater tolerance to endure all-day training sessions without the dramatic slowing from over-tight fatigued muscles.

I no longer needed anti-inflammatory meds after training, gut distress was gone, and recovery from long sessions was faster, compared to using simple carb drinks, gels and bars.

"But, when I looked for packaged food to use in training and racing, the market was full of sickly sweet bars, drinks and chews, full of sugars, syrups and refined grains. With my nutrition training and ultra endurance racing experience - I know we could create something better. So after two plus years of product development, SFuels was born... "

- SFuels Founder

Thousands of
Happy Customers
7 Years
Of Going Longer
Hundreds of
Race Records & Victories
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