ABOUT US

SFuels was born to help everyone Go Longer through innovative low carb nutrition for sport, work and life.

ABOUT US

SFuels was born to help everyone Go Longer through innovative low carb nutrition for sport, work and life.

OUR FOUNDERS

While training Leighton and Nicole found that the market for training drinks and bars was full of sugar, syrup and refined grains. "With my nutrition training and ultra endurance racing experience - I knew we could create something better. So after two plus years of product development, SFuels was born... "

Meet LeightonMeet Nicole

OUR FOUNDERS

While training Leighton and Nicole found that the market for training drinks and bars was full of sugar, syrup and refined grains. "With my nutrition training and ultra endurance racing experience - I knew we could create something better. So after two plus years of product development, SFuels was born... "

Meet LeightonMeet Nicole

OUR FOUNDERS

While training Leighton and Nicole found that the market for training drinks and bars was full of sugar, syrup and refined grains. "With my nutrition training and ultra endurance racing experience - I knew we could create something better. So after two plus years of product development, SFuels was born... "

Meet LeightonMeet Nicole

OUR EXPERTS & ADVISORS

Dr. Dan Plews

Sports Scientist
IRONMAN® Kona Age Group Record Holder
World Class Coach

Meet Dan

Dave Scott

Triathlete & Coach
6 X IRONMAN World Champion
First Inductee into the IRONMAN Hall of Fame

Meet Dave

Zach Bitter

Ultramarathon Athlete & Coach
Multiple 100 mile Track and Treadmill World Records

Meet Zach

Michelle Hurn

Registered Dietitian and Ketogenic Health Coach
Author of “The Dietitian’s Dilemma” 

Meet Michelle

OUR EXPERTS & ADVISORS

Dr. Dan Plews

Sports Scientist
IRONMAN® Kona Age Group Record Holder
World Class Coach

Meet Dan

Dave Scott

Triathlete & Coach
6 X IRONMAN World Champion
First Inductee into the IRONMAN Hall of Fame

Meet Dave

Zach Bitter

Ultramarathon Athlete & Coach
Multiple 100 mile Track and Treadmill World Records

Meet Zach

Michelle Hurn

Registered Dietitian and Ketogenic Health Coach
Author of “The Dietitian’s Dilemma” 

Meet Michelle

OUR EXPERTS & ADVISORS

Dr. Dan Plews

Sports Scientist
IRONMAN® Kona Age Group Record Holder
World Class Coach

Meet Dan

Dave Scott

Triathlete & Coach
6 X IRONMAN World Champion
First Inductee into the IRONMAN Hall of Fame

Meet Dave

Zach Bitter

Ultramarathon Athlete & Coach
Multiple 100 mile Track and Treadmill World Records

Meet Zach

Michelle Hurn

Registered Dietitian and Ketogenic Health Coach
Author of “The Dietitian’s Dilemma” 

Meet Michelle

OUR WORLD CLASS ATHLETES

HAYDEN WILDE

Olympic Bronze Medalist
XTERRA® World Champion
Superleague Champion

ZACH BITTER

Multiple 100 mile Track and
Treadmill World Records

DAN PLEWS

IRONMAN® Kona Age Group Record Holder

MATT KERR

IRONMAN® New Zealand Age Group Record Holder

NICOLE BITTER

Ultramarathon Course Record Holder & Champion

OUR WORLD CLASS ATHLETES

HAYDEN WILDE

Olympic Bronze Medalist
XTERRA® World Champion
Superleague Champion

ZACH BITTER

Multiple 100 mile Track and Treadmill World Records

DAN PLEWS

IRONMAN® Kona
Age Group Record Holder

MATT KERR

IRONMAN® New Zealand Age Group Record Holder

NICOLE BITTER

Ultramarathon Course Record Holder & Champion

OUR WORLD CLASS ATHLETES

HAYDEN WILDE

Olympic Bronze Medalist
XTERRA® World Champion Superleague Champion

ZACH BITTER

Multiple 100 mile Track and Treadmill World Records

DAN PLEWS

IRONMAN® Kona
Age Group Record Holder

MATT KERR

IRONMAN® New Zealand Age Group Record Holder

NICOLE BITTER

Ultramarathon Course Record Holder & Champion

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HAVE A QUESTION? GET IN TOUCH!

HAVE A QUESTION? GET IN TOUCH!

HAVE A QUESTION? GET IN TOUCH!