OUR FOUNDERS
While training Leighton and Nicole found that the market for training drinks and bars was full of sugar, syrup and refined grains. "With my nutrition training and ultra endurance racing experience - I knew we could create something better. So after two plus years of product development, SFuels was born... "
OUR EXPERTS & ADVISORS
OUR WORLD CLASS ATHLETES
DR DAN PLEWS
IRONMAN® Kona Age
Group Record Holder
ZACH BITTER
Multiple 100 mile Track and
Treadmill World Records
MATT KERR
Ironman Age-Group World Champion (Utah)
Pro Triathlete
NICOLE BITTER
USATF 100 Mile Record Holer
Ultramarathon Course Record
Holder & Champion
ELIZABETH HEINBACH
IRONMAN® 70.3 Eagleman AG Champion 2021 / 2022
Pro Triathlete